Read Books, born in Virginia Beach’s Vibe Creative District and housed at MOCA, expands to Pungo

Kristin Hildum, owner of Read Books, which began in 2020 in the Vibe Creative District near Virginia Beach’s Oceanfront, recently opened a second location of the bookstore in Pungo in the southern city. [John-Henry Doucette/The Princess Anne Independent News]
Ed. — From the Sunday, April 30, print edition.

BY JANE BLOODWORTH ROWE

PUNGO — You may like historical fiction, romance, nonfiction or the classics – or maybe all three and more. You may spend lots of time reading Dr. Seuss with your three-year-old or have a young reader looking for their own favorites.

Whatever your tastes, Kristin Hildum will have something for you in her new bookstore, Read Books, in Pungo.

Read Books’ Princess Anne location opened in late April at Pungo Square Shopping Center in the village, which is considered the gateway to rural communities in southern Virginia Beach. 

Hildum, who currently owns the original Read Books location within Virginia MOCA, said that opening a second location in Pungo seems like a natural expansion.  She is a Pungo resident, and she’s also noticed that many of her customers of the business near the Oceanfront come from the Pungo and Sandbridge areas.

Owning a bookstore is the culmination of a long-time dream for Hildum, who said that she loves to read and also loves to share her favorite titles with the community.  

A retired librarian in Virginia Beach public schools, she first opened Read Books in 2020 in a temporary location inside an Airstream in the Vibe Creative District.

Heather Fine of Norfolk, a bookseller and event planner, holds art against a wall at the new shop in Pungo while the staff worked to complete setting up the store prior to its opening. [John-Henry Doucette/The Princess Anne Independent News]
Hildum was attracted to the nearby MOCA space because she’d planned special events with them. They had some space available for rent that she thought would be a good match for Read Books, so she moved in.

She wanted to create opportunities for her customers to interact with her and with each other. Hildum began planning special events, including dinners with book authors, reading retreats and get-togethers at local restaurants or breweries. 

Those partnerships will continue at Read Books’ second location, too.

Read Books also offers book clubs that meet monthly and appeal to readers with varied tastes, including those interested in reading books by or about classic and contemporary women, armchair travelers who are focused on books set in a particular place and a “Silent Book Club” geared toward more introverted readers.

“We noticed that a lot of people who attended our special events or clubs came from Sandbridge or Pungo,” Hildum said, “and, as much as we love the Vibe, we knew that there was another side to us.”

 

Clerk Gina Foresta assists customers Bailey Stadler of Salem and Erica Allen of Green Run at the Read Books location at the Virginia Museum of Contemporary Art on Sunday, April 23, 2023. Read Books began in an Airstream in the Vibe Creative District before moving into MOCA, and the store is being joined by the new Princess Anne location in Pungo. [John-Henry Doucette/The Princess Anne Independent News]
She was also interested in having more space, and all of this led Hildum to open the Pungo location.

The focus will be a little different than at MOCA, she said, because at that location she carries a lot of art books and closely coordinates with the MOCA staff to highlight current exhibitions.

“Pungo will be more general,” Hildum said during a recent interview, while she and her staff worked to put finishing touches on the new spot in the village.

It will include fiction and non-fiction, and the fiction will range from contemporary to classic works. There is also a room for young readers, so the shop carries books for people of all ages. The Pungo location will also carry vintage and unique home décor items from The House of Hanbury.

Among its many features, the new Read Books in Pungo includes a room set aside for young readers. Kristen Hildum, the owner, said the shop will partner with local businesses and host events and other ways for readers to gather. Reading often is not a social activity, Hildum said. “We make a social activity out of this thing they love to do,” she said. [John-Henry Doucette/The Princess Anne Independent News]
Hildum said that she enjoys interacting with customers and learning more about their reading taste so that she can gear her inventory toward the community.

“We pride ourselves on being a community bookstore and paying attention to what the customers want,” Hildum said. 

For Hildum, it’s also about family.  

Her husband, Scott Hildum, and her 14-year-old son, Cormac Hildum, work with her. Daughter Katrin Hildum, a graduate of Embry-Riddle Aeronautical University, also worked with them during the summer before moving outside the area.

Employee Heather Fine, who will also be working at the Pungo location, has worked for Read Books for two years. She described it as a fun place to work, and she added that she’s an avid reader and enjoys working with book clubs and events.

The Armchair Travelers club is particularly appealing, she said, because the club focuses on “a different place each month.”

The goal? 

Traveling around the world through books. 

Kristin Hildum works with her staff to put the finishing touches on a new location of Read Books in Pungo on Friday, April 21, 2023. [John-Henry Doucette/The Princess Anne Independent News]

Hours for Read Books, 1776 Princess Anne Road, are from 10 a.m. to 4 p.m. Wednesdays through Fridays, and from 10 a.m. to 2 p.m., Saturdays and Sundays.  Read Books at Virginia MOCA, 2200 Parks Avenue, hours are Thursdays, 10 a.m. to 8 p.m., and Fridays through Sundays, 10 a.m. to 4 p.m. Visit readvb.com for information.


© 2023 Pungo Publishing Co., LLC

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