Project that would put manufacturing on farmland shrinks, Virginia Beach could preserve land to its south

Farmer John Cromwell, president of Virginia Beach Farm Bureau, listens to a presentation about the Project Wayne proposal during a meeting at the Creeds Ruritan Community Complex in Back Bay on Monday, May 15, 2023. The project could bring an advanced manufacturing industrial use to land that is now being farmed below Virginia Beach’s Green Line. [John-Henry Doucette/The Princess Anne Independent News]

BY JOHN-HENRY DOUCETTE

BACK BAY — Community concerns about Project Wayne, an economic development prospect which might replace farmland used for grain production near Virginia Beach National Golf Course with a major advanced manufacturing operation, have led to led to a smaller proposal to rezone 150 acres vice 250.

And now there is a possibility that the City Council, should it pursue the prospect, could act to formally preserve 100 or more acres south of the site for farming. This may address some of the concerns that the project would be located below the city’s Green Line, a longstanding boundary meant to help protect the city’s finite agricultural lands from development.

Deputy City Manager Taylor Adams provided an overview of changes in the project on Monday, May 15, during a meeting with Virginia Beach Farm Bureau held at the Creeds Ruritan Community Complex in rural Back Bay. The audience included farmers, rural residents, members of the Virginia Beach Agriculture Advisory Commission and City Councilmember Barbara Henley, a Pungo farmer who represents District 2 and has raised concerns about Project Wayne.

Additionally, the presentation by Adams previewed a briefing for the City Council that is scheduled to be held at 3 p.m., today, at City Hall. Citizens can comment on the project during the council meeting this evening at 6 p.m. — though, as officials have stressed, there is no formal rezoning request to approve, for now.

Virginia Beach is early in a process with a prospect that could wind up elsewhere, officials have said, which is why descriptions have been vague and the company’s name has gone unspoken. The state is involved in trying to land Project Wayne. Should a formal rezoning request come in, there would be more detail and additional opportunities for public comment down the road.

“No decisions have been made by your City Council yet regarding this project,” Adams said during the meeting in Back Bay. “As is always the case, when we’re working on large deals, we get a letter that comes in, and we have to react to that letter. In this case, this is a medical manufacturer that wants to come to Virginia and, specifically, wants to come to Virginia Beach.”

The 150-acre area is in the northernmost area below the city’s Green Line. The unidentified manufacturing prospect is said to be a U.S.-owned company which would relocate manufacturing work from China.

Project Wayne, in its latest iteration, could bring an advanced manufacturing use to 150 acres shown in yellow on this map prepared by the city. The green area south of the parcel could be preserved as farmland by placing a preservation easement over it, perhaps addressing community concerns about rezoning farmland for an industrial use below the city’s Green Line. [City of Virginia Beach]

The Green Line is a boundary established in 1979 as a division between the suburban sprawl of the northern city and agricultural areas in the southern city. However, certain development is permissible below the Green Line, and the city services boundary sometimes confused with the Green Line is at Indian River Road. Still, the Project Wayne ask is controversial, and it has led to strong community reactions — not only among rural residents.

“This does represent a big shift in our existing policy,” Adams said.

The company hoping to locate here makes products such as surgical masks and sheeting.

“After the Covid pandemic,” Adams said, “we’re seeing a move where that work is coming back home. That’s happening not just here in Virginia. That’s happening across the country.”

Early on, the prospect sought as much as 750 acres south of the Green Line within the Interfacility Traffic Area between Naval Air Station Oceana and Fentress Naval Auxiliary Landing Field. Adams noted that the city advised the prospect that larger request would be unlikely. He said concerns in the community about flooding, loss of farmland and allowing industrial development – have convinced the prospect to modify its request even further.

“What I have here tonight is a change in the development pattern that was originally presented,” Adams said. “This is nothing other than us working with the prospect to try to negotiate a deal, or at least advance a deal to council that the community might find palatable.”

The revised project could still mean between $300 million and $500 million in new capital investment and between 1,200 and 1,800 new jobs, Adams said.

“We’re talking about a drastically reduced real estate plan,” Adams said, showing a map with the revisions.

“We’ve worked with the potential developer to condense their need to a single 150-acre parcel,” Adams added. “It’s the northernmost parcel in the ITA.”

A 100-acre parcel immediately south of the parcel shown on the map could be protected with a preservation easement by City Council, Adams said, “something that would create a southern barrier that they could not cross … without additional legislative action.”

That might be “enough of a blockade to ensure that we didn’t slide further,” Adams said.

The sum of land preserved could be even greater, and discussion later in the meeting included whether the city’s Agricultural Reserve Program, an incentive program which purchases development rights from property owners, could be used to protect the property south of the site for farming. Adams said it made sense for the city to retain ownership of the land south of the proposed site.

Virginia Beach Deputy City Manager Taylor Adams discussed the Project Wayne proposal with members of the agricultural community during a meeting at the Creeds Ruritan Community Complex in Back Bay on Monday, May 15, 2023. [John-Henry Doucette/The Princess Anne Independent News]

Following the meeting, Henley, who has been critical of changing city land-use policy and taking farmland out of production, said she did not understand how a project that seemed to want as much as 750 acres at first can be boiled down to 150 acres.

But she was interested in one aspect of the discussion – placing property within the ITA in the agricultural reserve program, including the land eyed for Project Wayne.

“I think we could just put all 750 acres in,” she said told The Independent News.

“We have had a lot of emails from all over the city about holding the Green Line,” Henley added.

The city-owned land is being farmed under a lease agreement by a family farming partnership which includes Don Horsley, a member of the Virginia Beach Planning Commission.

Horsley on Monday, May 15, said he would not be able to vote on any rezoning should Project Wayne go forward because he is farming the land in question.

For now, it is being used for grain production.

“We’re going to plant soybeans out there in the next few days,” he said.

John Cromwell, president of Virginia Beach Farm Bureau, introduced the presentation by Adams. Cromwell said the project would “be a major incursion of the Green Line and significant loss of farmland.”

Cromwell, who farms in Pungo, is also a member of the Virginia Beach Agriculture Advisory Commission and president of the Back Bay Restoration Foundation. Following the meeting at the Ruritan complex, Cromwell said the new pitch was different than what initially had been discussed, but there are still concerns about the possible loss of farmland.

“It’s just the camel’s nose under the tent,” added Jared Brandwein, executive director of Back Bay Restoration Foundation.

The city-owned farmland being eyed for Project Wayne, an economic development prospect that would require agricultural land to be rezoned for an industrial use, is being leased to a Virginia Beach family farm for grain production. Don Horsley, a planning commissioner who is one of the partners in the farm working the land in question, said they plan to plant soybeans soon. [John-Henry Doucette/The Princess Anne Independent News]

© 2023 Pungo Publishing Co., LLC

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8 thoughts on “Project that would put manufacturing on farmland shrinks, Virginia Beach could preserve land to its south

  1. No rezoning of agricultural land would be the first choice.
    If the city is to consider rezoning 150 acres, then a building plan should be submitted including all proposed buildings, roads, and parking to ensure that all 150 acres requested is needed for their project

  2. Take take take. All they care about is the money. City council has overdeveloped all over the beach. To much traffic not enough natural beauty. If you want a big city move to New York. This used to be a beautiful beach town easy to get anywhere in 10 minutes. Now I can’t go 3miles in 10minutes. Stop overdeveloping. Save some green space. It’s turned into a clusterfk

  3. PLEASE Hold the line Councilwomen Henley… Not even 150 acres. With that comes the roads the traffic, and pollution and it is still taking away much needed farmland. Not even 50 Acres. Not even one Acre of farm land. It is a slippery slope no matter what you do. It’s like giving a Nightclub Venue card blanch in the middle of an Agricultural Community. It destroys the surrounding community and home values. To be palatable to us tell them no deal below the Green Line. I am sure we have other areas, with acreage that will accommodate them that is already zoned appropriately. Move the business not the Zoning. If they can go down to 150 acres there are plenty of other areas for them above the green line. There are inclosed shopping Mall areas abandoned, outside Shopping Strip Malls abandoned, Golf Courses, and the infrastructure and zoning already in place. Pembroke mall, Lynnhaven mall, Military Circle Mall, their shops are closing. Abandoned Walmart’s, Targets, and other large building and areas. Use those not our Farm land. Repurpose land already not being used with failed businesses. Farming is far too important. Yes they may have to pay more to whomever owns them. So sad to bad we need Farm land. I am not convinced that this company is Completely American Owned anyway. And what happens if or when it fails… We end up with another abandoned large parcel, with a large building taking up our much needed Farm land with hazard materials. The land will be useless.

    Agree Mrs. Henley lets put all of the acreage under the Agricultural Reserve Program. We need to protect our American Farm Lands. Don’t allow Mr. Adams to persuade you into thinking they are doing us a favor, they are not.

    DON’T REZONE OUR FARM LAND. MOVE THE BUSINESS!!

    Mark E. Michielsen
    30 year USMC Combat Disabled Veteran
    2nd District, Pungo Resident. In the AG Zone below the green line.
    We move here for a reason.

  4. When I think of industrial manufacturing, I think of a production plant that spews smoke into the air and produces chemical byproducts that requires hazardous waste disposal. Is this really what we want near our homes and the Virginia Beach courthouse? Why can’t you say what company wants to build or better yet, whats this industrial plant look like? What hazardous waste will it produce? It sounds like it needs to be colocated with manufacturing in Norfolk or another city. You city council people are overbuilding this city and destroying our community. 1800 jobs? Its all about the bottom line isn’t it…what about the traffic….princess anne is already over capacity, North landing is unsafe and the road is buckling…..Kellam High School is already seeing 35 students per class…..you are overwhelming the current infrastructure…..and once you break the greenline, you will take more and more eventually….this has to stop. Our community really needs to know what hazardous waste this site will produce?? If this gets approved, people need to show up at the ballot box and make some personnel changes at city hall!

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